Case Study: Alspec - Driving National Logistics Transformation with RouteCTRL
Customer: Aluminum Specialties Group (Alspec)
Industry: Manufacturing and Distribution - Aluminum Systems
Scope: 14 Sites Across Australia
Solution Implemented: RouteCTRL (Core Routing & Logistics Planning)
Background
Alspec is a leading provider of aluminum systems in Australia, supplying architectural, industrial, and residential markets with a wide range of solutions. With more than four decades of experience, Alspec has built a strong reputation for delivering innovation, performance, and service excellence. Operating a nationwide manufacturing, distribution, and warehouse network, Alspec services customers across a broad range of industries—from builders and fabricators to large-scale infrastructure projects.
As customer demand increased and the company expanded to new locations, Alspec’s logistics operation became more complex and critical. Deliveries had to be coordinated across 14 different facilities, often with same-day or next-day expectations. The need for timely, damage-free, and traceable deliveries placed growing pressure on Alspec’s logistics systems and teams.
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Problem
Prior to implementing RouteCTRL, Alspec was using a legacy transport planning solution, PTV, which was deeply reliant on middleware and third-party integrations to communicate with their core ERP (Microsoft Dynamics 365), warehouse systems, and customer support tools. The result was a fragmented logistics ecosystem with numerous points of failure.
Several key challenges emerged:
- Disjointed Systems - Different sites were using different processes and systems for routing, planning, and proof of delivery. This led to inconsistencies in operations and performance tracking.
- Integration Overhead - Middleware and custom-built interfaces required continuous support, adding a significant maintenance burden on the IT team.
- Inefficient Planning - Route optimization was largely manual, time-consuming, and lacked the agility to respond to same-day delivery changes.
- Delayed POD and Communication - Proof of delivery data often came in late, which delayed invoicing and complicated customer service.
- Scalability Limits - Expanding to new locations or changing logistics workflows required extensive configuration and new integrations, slowing down progress and increasing costs.
These issues created operational bottlenecks, lowered productivity, and reduced customer satisfaction. Leadership recognized the urgency to modernize logistics before these problems began to impact profitability and business continuity.
Solution
Alspec evaluated several logistics solutions before selecting RouteCTRL, a purpose-built transport management platform that integrates directly within Microsoft Dynamics 365. RouteCTRL stood out for its ability to:
- Replace multiple tools with one unified solution
- Eliminate the need for custom middleware
- Enable real-time route planning and tracking
- Scale quickly across all 14 national sites
- Offer configurable routing logic that could adapt to Alspec’s diverse delivery patterns
The implementation was planned in phases, allowing Alspec to begin transitioning key sites first while maintaining continuity of operations across the network. RouteCTRL’s onboarding and development teams worked closely with Alspec to align the platform with the company’s logistics workflows and internal systems.
One of the most impactful elements was RouteCTRL’s offer of complimentary development services during the rollout. This allowed Alspec to tailor workflows, forms, and processes to meet their unique business needs, accelerating adoption and reducing rework.
Implementation Highlights
The phased rollout of RouteCTRL to Alspec’s national sites included the following milestones:
- PTV Decommissioning—Alspec began retiring its legacy logistics software and associated middleware, simplifying its system architecture and reducing technical dependencies.
- Process Standardization—Logistics planning, route optimization, and POD capture were being standardized across sites for consistent operational performance.
- Integrated User Experience—RouteCTRL was deployed directly within Dynamics 365, enabling users to manage all transport activities alongside finance, operations, and inventory workflows.
- Change Management Support—RouteCTRL provided technical documentation, training materials, and on-call guidance to support Alspec’s teams throughout the transition.
- Dedicated Support Team—A RouteCTRL project lead remained embedded with Alspec post-implementation to address feedback, configure changes, and ensure alignment with site-level needs.
Benefits
Operational Efficiency
- Reduced reliance on middleware and third-party tools.
- Streamlined route planning—resulting in faster dispatch preparation and fewer manual steps.
- Lower IT support burden due to a simplified logistics stack.
Scalability and Flexibility
- The RouteCTRL framework enables rapid deployment to new sites using proven templates.
- Built-in configuration tools allow Alspec to manage routing rules and schedules internally, without requiring custom development.
- RouteCTRL’s modular architecture means new features can be added gradually without disrupting existing workflows.
Customer Service and Delivery Accuracy
- PODs are now captured digitally and made available within Dynamics 365, improving the speed and accuracy of customer responses.
- Route adjustments can be made in real time, giving dispatchers and planners greater control.
- Delivery expectations are better aligned with actual performance, leading to a more consistent customer experience.
Business Intelligence and Visibility
- Managers have access to real-time dashboards showing route progress, operational performance, and exception alerts.
- Data can be used to proactively identify inefficiencies or delays, supporting continuous improvement.
- Logistics metrics are now integrated into broader business reporting, improving cross-functional decision-making.
Support and Collaboration
- Alspec praised RouteCTRL’s professional and responsive support team, noting their willingness to understand the business, offer strategic guidance, and solve problems quickly.
- Transparent communication, flexible collaboration, and roadmap alignment contributed to strong stakeholder engagement.
- Ongoing system enhancements continue to reflect Alspec’s evolving needs.
Outcome
While implementation is still underway across Alspec’s full national network, early results have shown marked improvements in control, visibility, and efficiency at the sites where RouteCTRL is active. Teams report improved workflow alignment, faster issue resolution, and greater confidence in their ability to meet delivery expectations.
The transition from fragmented tools to a unified logistics platform has simplified day-to-day operations, reducing the burden on IT teams and enabling planners to respond quickly to changing demands.
RouteCTRL is helping lay the groundwork for future scalability, creating a stable logistics foundation that can support new sites, expanded services, and increased customer demand.

Looking Ahead
As Alspec completes the rollout of RouteCTRL across all 14 sites, the company is exploring additional capabilities to further enhance logistics performance. These may include:
- AI-assisted route optimization to increase efficiency and reduce fuel use
- Extended customer self-service capability with the rollout of RouteCTRL’s advanced customer portals
With a trusted logistics partner and a platform that adapts to the business, Alspec is well-positioned to drive continued operational excellence.

Conclusion
Alspec’s digital logistics transformation represents a proactive response to the operational pressures of rapid growth. By standardizing processes, eliminating technical debt, and embracing a purpose-built solution inside its ERP system, Alspec has reshaped its logistics foundation for the future.
RouteCTRL continues to play a key role in supporting Alspec’s customer service, efficiency goals, and long-term expansion, helping ensure that every delivery is on time, on track, and aligned with expectations.

