RouteCTRLTM Power BI Reporting & Analytics
RouteCTRL converts delivery and dispatch data in Dynamics 365 into clear insights through SSRS and Power BI dashboards helping managers track performance, spot trends, and control costs.

Unlock Insights with RouteCTRL's Advanced Reporting and Analytics
Your daily operation generates thousands of data points. RouteCTRL turns them into concise performance insight for better decisions.
Role-tailored insights
Built for how your teams work
Each report set is designed for specific user roles; Sales, Shipments, Transport, and Fleet—ensuring every team sees information relating to their work.
Operational clarity
Understand your network at a glance
View your logistics network through continuously updated Power BI dashboards built from your Dynamics 365 execution data.
Transport Intelligence
See what’s driving performance shifts
Highlight trends, exceptions, and performance gaps that influence planning, dispatch, and fleet utilization.
Make every decision data-driven with RouteCTRL’s Power BI Reporting & Analytics
Key Features of Reports
Our analytics suite provides structured insights across your entire logistics chain
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Shipment Performance Monitoring
Monitor every shipment across its full lifecycle—providing operational supervisors with a clear view of progress, bottlenecks, and exceptions.
Total & Completed Shipment Metrics
Track high-level throughput indicators including total shipments created, completed, and still in progress—making it easy to assess daily operational load.
On-Time Performance View
Quickly see how many shipments were delivered on time vs delayed. Identify service reliability gaps and routes or operators contributing to late fulfilment.
Shipment Status Breakdown
Quickly see how many shipments were delivered on time vs delayed. Identify service reliability gaps and routes or operators contributing to late fulfilment.
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Vehicle Movement & Utilization Trends
Understand how each vehicle is used across the network, improving fleet planning and asset efficiency.
Distance Covered Per Vehicle
Track total distance travelled to measure operational demand and identify excessive or insufficient use.
Costs Per Vehicle
Analyse vehicle activity frequency to detect workload imbalance or routing inefficiencies.
Vehicle Utilization Percentage
See which vehicles are under-used, over-stretched, or operating at the right level, so you can re-balance workload, protect asset life, and ensure compliance.

Customer Insights & Sales Activity Metrics
Turn operational movement into customer intelligence, helping sales teams prioritise high-value accounts and identify engagement patterns.
Top Customers by Shipment Volume
Instantly pinpoint your most active customers. Use shipment volume to prioritise conversations, service improvements, and account planning.
Returning Customer Metrics
Track repeat shipment activity to measure customer loyalty and identify accounts with sustained or declining fulfilment demand.
Average Shipments Per Customer
Highlight behaviour patterns—spot consistent high-volume customers, seasonal buyers, or accounts needing follow-up.



Operational Reliability Indicators
Assess long-term fleet condition, safety compliance, and operational resilience.
Maintenance Schedule Compliance
Measure how consistently vehicles meet scheduled service—reducing safety risks and extending asset lifespan.
Distance Driven Between Services
Identify vehicles requiring more frequent maintenance, possible early wear signs, or heavy-duty usage patterns.
Vehicle Audit History
Review audit logs for each asset, supporting regulatory compliance and long-term performance tracking.

Travel Time & Distance Intelligence
Use time-based analytics to refine route planning and resource allocation.
Average Travel Duration (hrs)
Monitor how long transport legs take on average. Identify slow lanes, long-distance customers, or delays affecting turnaround times.
Average Distance (m)
Understand distance patterns for shipments. Useful for cost allocation, capacity planning, and driver assignment decisions.
Operator Performance Patterns
Identify operators who consistently complete their routes within expected time ranges and those who fall outside the norm, supporting better planning and targeted performance improvement.
